Business Marketing 1995 Jennifer Derryberry - Abstracts

Business Marketing 1995 Jennifer Derryberry
TitleSubjectAuthors
Calling all young, hip scientists: Pharmacia adopts consumer-style marketing. (Pharmacia Biotech AB)BusinessJennifer Derryberry
More exposure, less work, lower cost: pharmaceutical companies join forces for marketing blitz.BusinessJennifer Derryberry
Publishers, Egghead assault piracy; point-of-purchase campaign is the 1st BSA-retailer effort. (Egghead Software; Business Software Alliance)BusinessJennifer Derryberry
SunExpress on the road to Canada.BusinessJennifer Derryberry
Symbol turns to Web to market bar code. (Symbol Technologies Inc.; World Wide Web)BusinessJennifer Derryberry
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