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Business Marketing 1995 Kate Bertrand - Abstracts

Business Marketing 1995 Kate Bertrand
TitleSubjectAuthors
Educational bent keeps them coming. (trade show visitors)(Special Report: Trade Show Marketing)BusinessKate Bertrand
High tech tools present solutions: new products cut costs and preparation time. (marketing presentations)BusinessKate Bertrand
Intel starts to rebuild.BusinessKate Bertrand
Marketing crucial as mergers in 1995 surpass record 1988.BusinessKate Bertrand
Microsoft penetrates hospitality market; accidental conversation prompts hotel-management software.BusinessKate Bertrand
Pentium rivals see opportunity. (Intel Corp.'s Pentium microprocessor)BusinessKate Bertrand
Taking a 2-pronged approach: RISO reaches vertical markets via trade shows. (RISO Inc.)(Special Report: Trade Show Marketing)BusinessKate Bertrand
Vertical teams require a new show strategy. (marketing)BusinessKate Bertrand
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