Business Marketing 1995 Mary Welch - Abstracts
| Business Marketing 1995 Mary Welch | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| BellSouth's AdWatch adds a local flavor. (BellSouth Telecommunications Inc.) | Business | Mary Welch | |||
| Buying universe grows: influencers of business computer purchases rise 7.1% and plan to spend an average $113,555 in next year. | Business | Mary Welch | |||
| Entertain during phone downtime: don't hold off marketing while customer waits. | Business | Mary Welch | |||
| Getting bugs out of sales. (Orkin Exterminating Co.'s personnel management approach) | Business | Mary Welch | |||
| Government's buying power remains strong. (federal, state and local governments' purchasing of information technology products and services) | Business | Joe Mullich, Mary Welch | |||
| Learning the trade: Dentsu gets tips on b-to-b. (business-to-business advertising) | Business | Mary Welch | |||
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