Business Marketing 1996 Laura Loro - Abstracts

Business Marketing 1996 Laura Loro
TitleSubjectAuthors
IBM mends marketing using database.BusinessLaura Loro
Mail a lot? USPS rules promote bar coding. (US Postal Service)BusinessLaura Loro
Marketing tips for home businesses: knowing when, where to seek help is essential to growth. (includes related article on groups with directories of marketing consultants and ad agencies)BusinessLaura Loro
New media puts control in the customer's hands.BusinessLaura Loro
Riches puts O&M Direct's focus on clients. (Ogilvy and Mather Direct Response Inc.'s Chairman and CEO Wendy Riches)BusinessKate Fitzgerald, Laura Loro
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