Business Marketing 1997 John W. Ellis IV - Abstracts
| Business Marketing 1997 John W. Ellis IV | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Crow seeks effective media mix. (Shafer Advertising's VP-Media Services Cindy K. Crow)(Special Report) | Business | John W. Ellis IV | |||
| Duncan lauds teamwork. (Wieden and Kennedy's Associate Media Director Knox Duncan)(Special Report) | Business | John W. Ellis IV | |||
| Marketers turn to outsourcing; but many remain cautious about giving their most sensitive work to outsiders. (includes related article on outsourcing guidelines) | Business | John W. Ellis IV | |||
| Stephens: media key to planning. (Euro RSCG Dahlin Smith White's Group Media Director Mark B. Stephens)(Special Report) | Business | John W. Ellis IV | |||
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