Business Marketing 1997 Laura Loro - Abstracts

Title	Subject	Authors
Business Marketing 1997 Laura Loro
ABP taps Bozell as new ad agency. (American Business Press; Bozell Worldwide)	Business	Laura Loro
FedEx mines its database to drive new sales.	Business	Laura Loro
From call center direct to the Net: Dell, Cisco using the Web to track, distribute in real time.	Business	Laura Loro
Gateway raking in online PC orders. (Gateway 2000 Inc.'s income)	Business	Laura Loro
HP puts 'data' in database. (business to business database marketing programs)	Business	Laura Loro
Inlet makes inroads with new effort. (marketing campaign combines direct mail and Internet)	Business	Laura Loro
No, direct mail is not dead; RSL Communications targets brand managers with Marketing-Pak.	Business	Laura Loro
Pacific Bell taps database to find business customers.	Business	Laura Loro
Pirates pitch businesses with iMarket desktop database tool. (Pittsburgh Pirates baseball team)	Business	Laura Loro
Putting technology to work. (business-to-business marketing through the Internet)	Business	Laura Loro
Stearns & Foster awakens. (Stearns & Foster Mattress Co.'s marketing strategies)	Business	Laura Loro
Tektronix brings on the banners: printer unit tests online advertising as part of expanded, brand-oriented direct marketing effort.	Business	Laura Loro

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