Business Marketing 1998 Christine Bunish - Abstracts
| Business Marketing 1998 Christine Bunish | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Budgeting for 1999: marketers target areas with clear ROI value. (return on investment)(Interview) | Business | Christine Bunish | |||
| Global roundtable: marketers talk about their challenges, goals.(Panel Discussion) | Business | Christine Bunish | |||
| Q & A: Siebel ponders SFA future. (Siebel Systems Inc CEO Thomas Siebel; sales force automation)(Interview) | Business | Christine Bunish | |||
| Top Trades. (trade magazines)(Special Report) | Business | Christine Bunish, Dana Blankenhorn, Nancy Dietz | |||
| Web execs: site payoff goes way beyond ROI. (Web marketing starts to payoff)(Net Marketing: Strategies and Techniques for Web Marketers)(Panel Discussion) | Business | Christine Bunish | |||
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