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Business Marketing 1998 Karen Egolf - Abstracts

Business Marketing 1998 Karen Egolf
TitleSubjectAuthors
Automating the process only makes things easier in the long run. (sales force automation)(Editorial)BusinessKaren Egolf
Marketing mastery: taking it one step at a time.(Editorial)BusinessKaren Egolf
Marketing to the marketer: the new roles of the trade press.(Editorial)BusinessKaren Egolf
Scouring the country for the Top Trades - and finding the common ground. (seven best trade magazines for business-to-business marketers)(Editorial)BusinessKaren Egolf
Summer daydreaming amid b-to-b's hot growth. (business-to-business advertising)BusinessKaren Egolf
The Internet's pressure on marketing: there's no going back.(Editorial)BusinessKaren Egolf
The secret of real power is b-to-b marketing. (factors that make for powerful, effective business-to-business marketers)(Editorial)BusinessKaren Egolf
Tickling the ivory towers for some sign of b-to-b life. (business-to-business marketing)(Editorial)BusinessKaren Egolf
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