Business Marketing 1998 Laura Loro - Abstracts

Title	Subject	Authors
Business Marketing 1998 Laura Loro
BETTING ON POWER OF MARKETING: COMPANY SWAPS ITS SERVICES FOR STAKE IN SOFTWARE START-UPS.(m2 Software Equity of Pasadena, California)	Business	LAURA LORO
Cadmus moves to redefine company. (Cadmus Communications Corp)	Business	Laura Loro
Centura tackles its marketing mistakes. (Centura Software Corp.)	Business	Laura Loro
CMO title grows in use as marketing grabs spotlight. (chief marketing officer)	Business	Laura Loro
Direct hits. (trend toward privacy on the Internet in business-to-business direct marketing)(includes related article on Direct Marketing Association's 1998 conference and exhibition in San Francisco, California)	Business	Laura Loro
Direct marketers urge postal service to delay rate hikes until 1999.	Business	Laura Loro
Hot market good for job hunters.	Business	Laura Loro
IBM seeking consistency in messages; drops from 30 direct marketing agencies to 4 to handle account. (IBM Corp.'s consolidation of its direct marketing account in four agencies)	Business	Laura Loro
Latest no-no: has direct become a dirty word? (change from direct marketing to relationship marketing)	Business	Laura Loro
Loyalty programs paying off for b-to-b. (business-to-business advertising)	Business	Laura Loro
Marketing service splits up mailings.	Business	Laura Loro
Micron's big move. (Micron Electronics Inc.'s advertising campaign)	Business	Laura Loro
Sony designing site to help its distributors. (Sony Corp's Internet Web site)	Business	Laura Loro
Turning cold data into hot leads; mapping software lets marketers spot trends, opportunities.	Business	Laura Loro
Unisys putting on a new face: service company fighting its decade-old hardware image. (advertising strategy of Unisys Corp.)	Business	Laura Loro
Zeroing in on Latin America: infrastructure varies by nation, but marketers say opportunity huge. (includes related article on increase in Direct Marketing Association's membership)	Business	Laura Loro

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