Business Marketing 1998 Matthew Weinshenker - Abstracts

Business Marketing 1998 Matthew Weinshenker
TitleSubjectAuthors
CarPoint's easy navigation beats Auto-By-Tel. (results of a study comparing Microsoft Corp.'s CarPoint and Auto-By-Tel Corp.'s online car purchasing service)(includes a related article on how the study was conducted)(Net Marketing)BusinessMatthew Weinshenker
Looking for a portal? Yahoo, Lycos in tie as users weigh options. (Web portal; My Yahoo; Lycos Personal Guide)(includes related article on the conduct of the survey)(Net Marketing: Strategies and Techniques for Web Marketers)(Evaluation)BusinessMatthew Weinshenker
Lower commission fees make E*Trade the Web site to visit. (E*Trade Securities)(Net Marketing)BusinessMatthew Weinshenker
Monster Board's easy navigation wins over panelists. (Internet-based job-search service)BusinessMatthew Weinshenker
Onsale's simple, fast-loading site beats First Auction.(auction World Wide Web sites)BusinessMatthew Weinshenker
Realtors court home buyers online. (comparison between World Wide Web sites of Coldwell Banker and Re/Max)(includes related article on how comparison of Web sites was conducted)BusinessMatthew Weinshenker
Site's extras clinch win for Swissair over Air France. (includes related article on CLT Research Associates' methodology for selecting best World Wide Web site)BusinessMatthew Weinshenker
TravelWeb's wealth of information bests Preview Travel site. (Internet Web sites)BusinessMatthew Weinshenker
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