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Business Marketing 1998 Matthew Weinshenker - Abstracts
Business Marketing 1998 Matthew Weinshenker
Title
Subject
Authors
CarPoint's easy navigation beats Auto-By-Tel. (results of a study comparing Microsoft Corp.'s CarPoint and Auto-By-Tel Corp.'s online car purchasing service)(includes a related article on how the study was conducted)(Net Marketing)
Business
Matthew Weinshenker
Looking for a portal? Yahoo, Lycos in tie as users weigh options. (Web portal; My Yahoo; Lycos Personal Guide)(includes related article on the conduct of the survey)(Net Marketing: Strategies and Techniques for Web Marketers)(Evaluation)
Business
Matthew Weinshenker
Lower commission fees make E*Trade the Web site to visit. (E*Trade Securities)(Net Marketing)
Business
Matthew Weinshenker
Monster Board's easy navigation wins over panelists. (Internet-based job-search service)
Business
Matthew Weinshenker
Onsale's simple, fast-loading site beats First Auction.(auction World Wide Web sites)
Business
Matthew Weinshenker
Realtors court home buyers online. (comparison between World Wide Web sites of Coldwell Banker and Re/Max)(includes related article on how comparison of Web sites was conducted)
Business
Matthew Weinshenker
Site's extras clinch win for Swissair over Air France. (includes related article on CLT Research Associates' methodology for selecting best World Wide Web site)
Business
Matthew Weinshenker
TravelWeb's wealth of information bests Preview Travel site. (Internet Web sites)
Business
Matthew Weinshenker
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