DM News 1998 Michael Bush - Abstracts
| DM News 1998 Michael Bush | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Agency uses CD-ROMs to test campaign for software maker. | Construction and materials industries | Michael Bush | |||
| Bank and wrestling association pin down a new credit card. | Construction and materials industries | Michael Bush | |||
| Campaign focuses on NT fantasies. | Construction and materials industries | Michael Bush | |||
| Campaign promotes new FaxSav service. | Construction and materials industries | Michael Bush | |||
| Car makers target film buffs, young: Oldsmobile gets Dorothy to Wizard on time. | Construction and materials industries | Michael Bush | |||
| Cataloger, retailer get help targeting prospective customers. | Construction and materials industries | Michael Bush | |||
| Cataloger targets CA incumbents. | Construction and materials industries | Michael Bush | |||
| Condom maker rewards loyal users. | Construction and materials industries | Michael Bush | |||
| Flower Power campaign blossoms. | Construction and materials industries | Michael Bush | |||
| Midway blitzes video game market. | Construction and materials industries | Michael Bush | |||
| Netscape drives traffic to portal site. | Construction and materials industries | Michael Bush | |||
| Prime Response names partnerships with Tessera, Naviant and Logica. | Construction and materials industries | Michael Bush | |||
| Retailer hopes DM tops store sales. | Construction and materials industries | Michael Bush | |||
| Tech Squared uses new catalog to target Web-site operators. | Construction and materials industries | Michael Bush | |||
| Trans Union, Acxiom finish service test. | Construction and materials industries | Michael Bush | |||
| UPS explains guaranteed shipping in DM piece. | Construction and materials industries | Michael Bush | |||
| USPS program gets stamp of approval. | Construction and materials industries | Michael Bush | |||
| Val-Pak goes online with coupons. | Construction and materials industries | Michael Bush | |||
| What 'Aunt Florie' doesn't know. | Construction and materials industries | Michael Bush | |||
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