DM News 2005 Marji McClure - Abstracts
| DM News 2005 Marji McClure | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Fila uses web analytics to click better with customers.(Fila Athletic Footwear U.S.A. upgrades its website) | Construction and materials industries | Marji McClure | |||
| NWF targets upsells with customer data.(using SMART customer system by National Wildlife Federation ) | Construction and materials industries | Marji McClure | |||
| Starwood continues personalized service even after checkout.(Starwood Hotels and Resorts ) | Construction and materials industries | Marji McClure | |||
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