DM News 2006 Robert W Bly - Abstracts

DM News 2006 Robert W Bly
TitleSubjectAuthors
3 lessons for better e-mail messages.(copywriting)Construction and materials industriesRobert W. Bly
Bear hunting and honest copy.(direct marketing principles)Construction and materials industriesRobert W. Bly
DM woes: creativity, clutter, credibility.(direct marketing)Construction and materials industriesRobert W Bly
Harry Potter and the irresistible offer.Construction and materials industriesRobert W. Bly
How to write a great white paper.Construction and materials industriesRobert W.. Bly
Must-have vs. nice-to-have products.(catalog products 'must have' and 'nice to have' )Construction and materials industriesRobert W. Bly
Snare e-mail addresses on landing pages.(internet marketing tips)Construction and materials industriesRobert W. Bly
Taguchi testing can triple conversion.(the use Taguchi testing tool by direct marketers')Construction and materials industriesRobert W. Bly
Techniques to up subscription renewal rates.Construction and materials industriesRobert W. Bly
Use a letter, self-mailer or postcard?(best format in business to business mailings)Construction and materials industriesRobert W. Bly
What competition?(competitional marekting)Construction and materials industriesRobert W. Bly
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