Electronic Business Today 1997 Bruce Rayner - Abstracts

Title	Subject	Authors
Electronic Business Today 1997 Bruce Rayner
Dressing up the package. (electronics firms vie for market share via OEMs, consumers) (includes related articles on electronics branding, why brand building is difficult and the Intel Inside campaign) (Company Business and Marketing)	Electronics and electrical industries	Bruce Rayner
Now hear this. (high-technology companies' use of design ethnography research)(includes related articles on product development and on tools used by design ethnographers) (Company Business and Marketing)(Cover Story)	Electronics and electrical industries	Bruce Rayner
Pay day. (Top-paid executives) (includes related article on how the information was calculated) (Industry Trend or Event)(Cover Story)	Electronics and electrical industries	Bruce Rayner
R&D gets real. (electronics hardware and software companies re-evaluate, reorganize R&D assets to speed up product time to market) (Company Operations)(Cover Story)	Electronics and electrical industries	Bruce Rayner

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