IDEAS 1998 - Abstracts

IDEAS 1998
TitleSubjectAuthors
Ad campaign brands the newspaper.BusinessGary Masters
Ad package offer untangles confusion, increases revenues.Business 
Branding: Should we do it?BusinessEarl J. Wilkinson
Campaign measures up.BusinessLainie Gordon
Centenary book captures newspaper's local history.Business 
Changing the way we do business.BusinessFred Kardon
Clear vision for millennium.BusinessBernie Schutz
Contest reaches readers, increases subscriptions, decreases churn.Business 
Crossing the border.BusinessLuis Alberto Healy Loera
Embracing the enemy.BusinessBob Greene
Fantasy game, real gain.BusinessNicola Castiglioni
For the common good.BusinessKim Mundell
Going back to school.BusinessElena Marcheso Moreno
Just enough delivery.Business 
Keeping site of your target.BusinessGregg Ellis
Marketing makeover.BusinessJamie Pitblado
Minimalistic online sales folder entices advertisers to look.Business 
Newspaper humming right along.BusinessVerschoor, Laura Jane; Aitken, Dean
Partnering with small businesses.BusinessLisa Dixon
Promotion helps reader catch the bug, increases brand awareness.Business 
Sponsored by Toshiba.BusinessNatalie Stanbury
The branding of Orlando.BusinessTom Holbein
The clustering phenomenon.BusinessOwen D. Van Essen
The Courant Trend.BusinessSusan Quirk
The value chain of a newspaper.BusinessStephen Johnson
Why dailies will be extinct.BusinessJeff von Kaenel
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