Journal of Business Research 2006 Arch G. Woodside - Abstracts
| Journal of Business Research 2006 Arch G. Woodside | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Building strong brands in retailing.(brand equity management) | Business, general | Arch G. Woodside, Martin G. Walser | |||
| Consumer decision-making styles and mall shopping behavior: building theory using exploratory data analysis and the comparative method. | Business, general | Arch G. Woodside, Scarlett Wesley, Melody LeHew | |||
| Mapping strategic decision-making in cross-functional contexts. | Business, general | Arch G. Woodside, Victoria L. Crittenden | |||
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