Marketing Magazine 1998 Eve Lazarus - Abstracts

Marketing Magazine 1998 Eve Lazarus
TitleSubjectAuthors
Ads take B.C. forest industry to task.Business, internationalEve Lazarus
B.C.'s Nisga'a Treaty sold on emotion.Business, internationalEve Lazarus
B.C.'s not so bad slump.Business, internationalEve Lazarus
B.C. tobacco fight will cost millions.Business, internationalEve Lazarus
Brains against brains.Business, internationalEve Lazarus
Coke stalls school supply negotiations.Business, internationalEve Lazarus
Eye surgery ads go for mass appeal.Business, internationalEve Lazarus
Fear of a backlash: Why most advertisers are wary of using out-of-home ads for ethnic targeting.Business, internationalEve Lazarus
Granny bares her teeth.Business, internationalEve Lazarus
Holy Cow, there goes the ad budget!Business, internationalEve Lazarus
New product ideas keep flowing from B.C. dairy.Business, internationalEve Lazarus
Okanagan reinforces its craft brew roots.Business, internationalEve Lazarus
Sweet smell of success closer for Blitz.Business, internationalEve Lazarus
Thrifty Foods takes on $2M revamp.Business, internationalEve Lazarus
Vancouver TV sales still going strong.Business, internationalEve Lazarus
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