Marketing Magazine 2006 Alan Middleton - Abstracts
| Marketing Magazine 2006 Alan Middleton | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| All about values.(brand values) | Business, international | Alan Middleton | |||
| Canada's brand runs cold.(brand image) | Business, international | Alan Middleton | |||
| Canada's time. | Business, international | Alan Middleton | |||
| Same game, new rules.(future trends in brand equity management ) | Business, international | Alan Middleton | |||
| Tear it all down.(importance of consumers' input while devising brand strategies) | Business, international | Alan Middleton | |||
| The great Canadian brand.(building strong brand identity) | Business, international | Alan Middleton | |||
| The measure of a brand.(Canadian brand equities) | Business, international | Alan Middleton | |||
| Why the brand black list?(consumer preferences and brand identity) | Business, international | Alan Middleton | |||
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