Marketing Magazine 2007 Paul Ferriss - Abstracts
| Marketing Magazine 2007 Paul Ferriss | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| GM's pain, Toyota's gain.(Toyota Motor Corp., General Motors Corp.) | Business, international | Paul Ferriss | |||
| It's the people, stupid.(communication with customer) | Business, international | Paul Ferriss | |||
| NASCAR, eh?(National Association for Stock Car Auto Racing Inc.'s marketing campaign for Canadian markets) | Business, international | Paul Ferriss | |||
| SPIs in our midst.(social persuaders and influencers) | Business, international | Paul Ferriss | |||
| The kid conduit.(ethical aspects of marketing towards children ) | Business, international | Paul Ferriss | |||
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