Marketing Tools 1997 Marshal M. Rosenthal - Abstracts
| Marketing Tools 1997 Marshal M. Rosenthal | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Ad lib: Meta Ads seek to address some of the problems plaguing banner ads on the World Wide Web. (advertising service from ICon CMT Corp.) | Advertising, marketing and public relations | Marshal M. Rosenthal | |||
| Auto-magic transmission. (Auto-By-Tel, Web-based car dealership) | Advertising, marketing and public relations | Marshal M. Rosenthal | |||
| 'Bot-ting in: Black Sun introduces the Spokesbot, a Web advertising vehicle that cruises the chat rooms for consumers. | Advertising, marketing and public relations | Marshal M. Rosenthal | |||
| Rethinking spam: mass commercial e-mail need not go down in flames - but users are going to have to modify their approach to make it work. | Advertising, marketing and public relations | Marshal M. Rosenthal | |||
| Seeing spots; VDO puts video on the Web without provoking Download Time Frustration Syndrome. | Advertising, marketing and public relations | Marshal M. Rosenthal | |||
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