Marketing Tools 1997 Peter Francese - Abstracts
| Marketing Tools 1997 Peter Francese | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| A failure to communicate. (Personal Communication Services providers must focus on ease of use, customer service)(One Good Trend)(Column) | Advertising, marketing and public relations | Peter Francese | |||
| Fly away home: we could use more data about 'snowbirds' - Americans who trek south for the winter months. (statistical data) | Advertising, marketing and public relations | Peter Francese | |||
| Grill of my dreams: Americans are deserting charcoal grills in favor of the gas-powered version - and it's changing the way they barbecue. | Advertising, marketing and public relations | Peter Francese | |||
| Super egos: today's college students display an unusually high level of self-confidence - and that could mean trouble after graduation.(Column) | Advertising, marketing and public relations | Peter Francese | |||
| The new homemakers: fewer in number and tighter of fist, the baby bust moves into the household-formation years. | Advertising, marketing and public relations | Peter Francese | |||
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