Marketing Tools 1997 Susan Mitchell - Abstracts
| Marketing Tools 1997 Susan Mitchell | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| A Blockbuster system: Blockbuster's custom database system takes a lot of the guesswork out of site location. | Advertising, marketing and public relations | Susan Mitchell | |||
| Better than a refund: using published Internal Revenue Service data to develop a business-to-business marketing strategy. | Advertising, marketing and public relations | Susan Mitchell | |||
| Power to the people: competition was a foreign concept to electric companies. (deregulation affects electric utilities) | Advertising, marketing and public relations | Susan Mitchell | |||
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