Power to the people: competition was a foreign concept to electric companies
Article Abstract:
Electric companies are facing deregulation and will soon face an increase in competition among utilities, both private and public. In addition, these firms may be changed into separate power producers, power wholesalers and power transmitters. To ready themselves for more competition, many utilities are already focusing on streamlining their operations and researching ways to become more effective. Some are considering marketing household appliances to extent their business.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
Better than a refund: using published Internal Revenue Service data to develop a business-to-business marketing strategy
Article Abstract:
The Internal Revenue Service annually publishes summarized data on businesses that includes information such as whether a business is a sole proprietorship, a partnership, or a corporation; a two-digit Standard Industrial Classification, or SIC, code; and summarized business receipts and net income. A case study of how that information was used by Connecticut Mutual Life Insurance Co to refine its business-to-business marketing efforts is presented.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
From snapshots to videos: the American Community Survey will provide regular updates on the population - assuming it gets the go-ahead from Congress
Article Abstract:
The United States Bureau of the Census has developed a new system for collecting population data. The American Community Survey began testing in 1996 and is planned for implementation after the 2000 census. The American Community Survey is designed to provide current and up-to-date detailed information about large sections of the population, which could be a boon for the marketing industry.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: American no-how: multinational competition has forced British marketers to be more innovative than their counterparts in the U.S
- Abstracts: American no-how: multinational competition has forced British marketers to be more innovative than their counterparts in the U.S. part 2
- Abstracts: Calling the shots: Versatility designs call center software to help sales agents make a winning offer. part 2 Down-under data: the Australian Tourist Commission controls its European marketing activities with its prospect fulfillment database
- Abstracts: Leads on the line: using inbound/outbound telemarketing to manage the leads-to-prospects-to-customers cycle. part 2