Marketing Tools 1998 Shelly Reese - Abstracts
| Marketing Tools 1998 Shelly Reese | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Buy the book.(includes related article on information resources) | Advertising, marketing and public relations | Shelly Reese | |||
| Culture shock: when it comes to marketing to ethnic populations, what you don't know can hurt you. | Advertising, marketing and public relations | Shelly Reese | |||
| Loading the dice.(computer mapping used in gambling machines) | Advertising, marketing and public relations | Shelly Reese | |||
| Press one to opine: interactive voice response is gaining acceptance as a data-collection tool, but it should be approached with caution. | Advertising, marketing and public relations | Shelly Reese | |||
| The ice storm.(includes related article on resources) | Advertising, marketing and public relations | Shelly Reese | |||
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