Soundings Trade Only 2003 Wanda Kenton Smith - Abstracts

Title	Subject	Authors
Soundings Trade Only 2003 Wanda Kenton Smith
A company must define, communicate its values.	Construction and materials industries	Wanda Kenton Smith
Communication is a must in today's troubled times.(employee motivation methods)	Construction and materials industries	Wanda Kenton Smith
Get the 'A - team' on board, but then bring in all of us.(boating industry, committee formation )	Construction and materials industries	Wanda Kenton Smith
It only takes a single lapse to lose a customer for life.(market and customer service tips for the boating industry)	Construction and materials industries	Wanda Kenton Smith
Make good customer service part of your company's DNA.(deoxyribonucleic acid)(Column)	Construction and materials industries	Wanda Kenton Smith
Mass marketing is out, generation targeting in.(Industry Overview)	Construction and materials industries	Wanda Kenton Smith
NMMA changes se stage for a big marketing push.	Construction and materials industries	Wanda Kenton Smith
Pre-boat show marketing isn't just for the promoter.	Construction and materials industries	Wanda Kenton Smith
Star power: Can boating find a Tiger or a Venus?	Construction and materials industries	Wanda Kenton Smith
The payoff of good service: A loyalist switches brands.	Construction and materials industries	Wanda Kenton Smith

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