The Asian Wall Street Journal Weekly 1997 Fara Warner |
Title | Subject | Authors |
Agencies rush to China. (advertising agencies) | Business, international | Fara Warner |
As competition revs up in India, Ambassador car toots nationalism.(Hindustan Motors' marketing) | Business, international | Fara Warner |
Asian women face off for the look of Yves Saint Laurent Cosmetics. | Business, international | Fara Warner |
Australian states vie for tourists. | Business, international | Fara Warner |
Ban on tobacco print and outdoor ads inflames critics. (Hong Kong's ban on tobacco advertising criticized by anti-smoking groups for its loopholes) | Business, international | Fara Warner |
Better reception in China: Murdoch makes a comeback with Phoenix Channel as ties thaw. (NewsCorp's Chairman and CEO Rudolph Murdoch) | Business, international | Fara Warner |
Cathay Pacific and Time Warner set wide-ranging media deal. | Business, international | Fara Warner |
CD piracy war's new front: film, music and movie watchdog groups sniff out manufacturers. | Business, international | Fara Warner |
Cosmo goes to Indonesia. (Cosmopolitan to publish local magazine in Aug 1997) | Business, international | Fara Warner |
Educational TV scores big. (large audience share of China's educational television channels attracting foreign advertisers and revenues) | Business, international | Fara Warner |
Foreign media are turned off by bill to regulate TV. (India) | Business, international | Fara Warner, Jonathan Karp |
Fridges get an artistic treatment in Burnett's campaign for Kelon. (advertising campaigns of Guangdong Kelon Electrical Holdings and Phillip Wain health and beauty spa)(Column) | Business, international | Fara Warner |
International brands feature ads capitalizing on Chinese language. (Asian ad agencies create Chinese-language advertisement materials for foreign brands) | Business, international | Fara Warner |
Lexus wheels out new ads in bid to dent Mercedes's market share. (Mercedes-Benz) | Business, international | Fara Warner, Paulette Jayabalan |
Manager Media steps back; plans for Asia Inc. to go weekly are scrapped. (Manager Media International Ltd.) | Business, international | Fara Warner, Reginald Chua |
Marketers give old drinks new punch. (Yeo Hiap Seng Ltd., Malaysia Dairies Ltd. and Vitasoy International Holdings Ltd. aim to expand the market share of Asian fruit concoction, herbal tea and soybean-based juices) | Business, international | Fara Warner, Darren McDermott |
Marketing army hits China. (marketing research firms sending personnel to China in the hopes of capturing consumer pulse) | Business, international | Fara Warner |
McCann chooses the City-State for its regional office.(McCann Erickson Asia Pacific builds regional office in Singapore) | Business, international | Fara Warner |
M. Group will sell telecom stakes and focus on content.(media group based in Bangkok, Thailand) | Business, international | Fara Warner |
Names take on new value. (Brandnames and the Indonesian business climate) | Business, international | Fara Warner |
Patriotism is a selling point during crisis: when the going gets tough in Southeast Asia, marketers get inspired. | Business, international | Fara Warner, Pichayaporn Utumporn |
Quest for innovation in Asia. | Business, international | Fara Warner |
The Asian generation gap; survey of 'twentysomethings' holds surprises' (WPP Group PLC survey report) | Business, international | Fara Warner |
Visa hits no. 1 in Asia. (Visa International, 1996 report) | Business, international | Fara Warner |
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