The Asian Wall Street Journal Weekly 1997 Fara Warner - Abstracts

The Asian Wall Street Journal Weekly 1997 Fara Warner
TitleSubjectAuthors
Agencies rush to China. (advertising agencies)Business, internationalFara Warner
As competition revs up in India, Ambassador car toots nationalism.(Hindustan Motors' marketing)Business, internationalFara Warner
Asian women face off for the look of Yves Saint Laurent Cosmetics.Business, internationalFara Warner
Australian states vie for tourists.Business, internationalFara Warner
Ban on tobacco print and outdoor ads inflames critics. (Hong Kong's ban on tobacco advertising criticized by anti-smoking groups for its loopholes)Business, internationalFara Warner
Better reception in China: Murdoch makes a comeback with Phoenix Channel as ties thaw. (NewsCorp's Chairman and CEO Rudolph Murdoch)Business, internationalFara Warner
Cathay Pacific and Time Warner set wide-ranging media deal.Business, internationalFara Warner
CD piracy war's new front: film, music and movie watchdog groups sniff out manufacturers.Business, internationalFara Warner
Cosmo goes to Indonesia. (Cosmopolitan to publish local magazine in Aug 1997)Business, internationalFara Warner
Educational TV scores big. (large audience share of China's educational television channels attracting foreign advertisers and revenues)Business, internationalFara Warner
Foreign media are turned off by bill to regulate TV. (India)Business, internationalFara Warner, Jonathan Karp
Fridges get an artistic treatment in Burnett's campaign for Kelon. (advertising campaigns of Guangdong Kelon Electrical Holdings and Phillip Wain health and beauty spa)(Column)Business, internationalFara Warner
International brands feature ads capitalizing on Chinese language. (Asian ad agencies create Chinese-language advertisement materials for foreign brands)Business, internationalFara Warner
Lexus wheels out new ads in bid to dent Mercedes's market share. (Mercedes-Benz)Business, internationalFara Warner, Paulette Jayabalan
Manager Media steps back; plans for Asia Inc. to go weekly are scrapped. (Manager Media International Ltd.)Business, internationalFara Warner, Reginald Chua
Marketers give old drinks new punch. (Yeo Hiap Seng Ltd., Malaysia Dairies Ltd. and Vitasoy International Holdings Ltd. aim to expand the market share of Asian fruit concoction, herbal tea and soybean-based juices)Business, internationalFara Warner, Darren McDermott
Marketing army hits China. (marketing research firms sending personnel to China in the hopes of capturing consumer pulse)Business, internationalFara Warner
McCann chooses the City-State for its regional office.(McCann Erickson Asia Pacific builds regional office in Singapore)Business, internationalFara Warner
M. Group will sell telecom stakes and focus on content.(media group based in Bangkok, Thailand)Business, internationalFara Warner
Names take on new value. (Brandnames and the Indonesian business climate)Business, internationalFara Warner
Patriotism is a selling point during crisis: when the going gets tough in Southeast Asia, marketers get inspired.Business, internationalFara Warner, Pichayaporn Utumporn
Quest for innovation in Asia.Business, internationalFara Warner
The Asian generation gap; survey of 'twentysomethings' holds surprises' (WPP Group PLC survey report)Business, internationalFara Warner
Visa hits no. 1 in Asia. (Visa International, 1996 report)Business, internationalFara Warner
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.