| The New York Times 2004 Nat Ives |
| Title | Subject | Authors |
| Advertisers have a deep concern for the truth, especially when it comes to a rival's claims.(Business/Financial Desk)(THE MEDIA BUSINESS: ADVERTISING) | News, opinion and commentary | Nat Ives |
| Can't Remember the Movie? Look for an Oscar-Season Ad.(Business/Financial Desk)(THE MEDIA BUSINESS: ADVERTISING) | News, opinion and commentary | Nat Ives |
| Guerrilla campaigns are going to extremes, but will the message stick?(Business/Financial Desk)(THE MEDIA BUSINESS: ADVERTISING) | News, opinion and commentary | Nat Ives |
| How About Giving Us An Interview to Refute Gossip About You?(Business/Financial Desk)(MediaTalk) | News, opinion and commentary | Nat Ives |
| Madison Ave. Sharing Drug Makers' Pain.(Business/Financial Desk)(THE MEDIA BUSINESS: ADVERTISING) | News, opinion and commentary | Nat Ives |
| Putting out the message that registering and voting should have a place in the youth culture.(Business/Financial Desk)(THE MEDIA BUSINESS: ADVERTISING) | News, opinion and commentary | Nat Ives |
| Rain or Shine, Win or Lose, This Ad Is Just for You.(Business/Financial Desk)(THE MEDIA BUSINESS: ADVERTISING) | News, opinion and commentary | Nat Ives |
| Selling Caution Or Hedonism In a World Of No Smoking.(Business/Financial Desk)(THE MEDIA BUSINESS: ADVERTISING) | News, opinion and commentary | Nat Ives |
| Selling Prescription Drugs to the Consumer.(Business/Financial Desk)(THE MEDIA BUSINESS) | News, opinion and commentary | Stuart Elliott, Nat Ives |
| Where Some See Just a Shock Jock, Sirius Sees a Top Pitchman.(Business/Financial Desk) | News, opinion and commentary | William Eugene Carter, Nat Ives |
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