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The Wall Street Journal Western Edition 1999 Suein L. Hwang - Abstracts

The Wall Street Journal Western Edition 1999 Suein L. Hwang
TitleSubjectAuthors
Carlton campaign boasts of tar rating.(Carlton's cigarette tar )(Advertising)(Abstract)Business, generalSuein L. Hwang
Old media get a Web windfall; for start-ups in a hurry, a rush to radio.(Internet start-ups increase use of radio advertising)(Advertising)Business, generalSuein L. Hwang
RJR Nabisco to shed tobacco businesses; company plans to spin off its U.S. cigarette unit; overseas operation sold.(Abstract)Business, generalSuein L. Hwang, Paul M. Sherer
RJR unit's suit claims store promotion by Philip Morris is unfair competition.(RJR's tobacco unit is suing Philip Morris)(Abstract)Business, generalSuein L. Hwang
Shock overload leads CNET to redo its ads.(CNET Inc. abruptly changes its ad campaign)Business, generalSuein L. Hwang
Yahoo! informs the world it's now an e-mall.(new ad campaign to empahsize the firm's shopping site)Business, generalSuein L. Hwang
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