The Wall Street Journal Western Edition 2001 Betsy McKay - Abstracts
| The Wall Street Journal Western Edition 2001 Betsy McKay | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Coke aims to revive 'feel good' factor.(Advertising) | Business, general | Betsy McKay | |||
| Coke and Pepsi escalate their water fight.(PepsiCo, Coca-Cola)(Advertising) | Business, general | Betsy McKay | |||
| How a Coke ad campaign fell flat with viewers.(Coca-Cola may spend $500 more than planned on core brands, to regain consumer trust following negative reactions to an edgy TV ad made by Cliff Freeman & Partners) | Business, general | Betsy McKay, Suzanne Vranica | |||
| New campaigns are put on hold, ads are pulled in diaster's wake.(World Trade Center and Pentagon terrorism)(Advertising) | Business, general | Betsy McKay, Joseph B. White, Vanessa O'Connell | |||
| New Diet Coke campaign plays up sex.(Advertising) | Business, general | Betsy McKay | |||
| PepsiCo bases water ads on 'nothing'.(Advertising) | Business, general | Betsy McKay | |||
| WestWayne finds strength in singleness.(Advertising) | Business, general | Betsy McKay | |||
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