USA Today 2003 Michael McCarthy - Abstracts
| USA Today 2003 Michael McCarthy | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Deal helps Immelt put his stamp on GE: CEO seen as taking a longer view. | News, opinion and commentary | Michael McCarthy, Del Jones, Gary Stoller | |||
| Rivals don't quickly follow Universal's CD price cuts.(Universal Music Group's pricing strategy not followed by rest of industry) | News, opinion and commentary | Lorrie Grant, Michael McCarthy | |||
| Some corporate giants back away from Super Bowl ads.(advertisement costs expensive, advertising failure too risky) | News, opinion and commentary | Michael McCarthy | |||
| Vivendi-NBC deal to create new type of media mogul.(General Electric Co.)(National Broadcasting Company Inc.)(Vivendi Universal Entertainment) | News, opinion and commentary | Michael McCarthy | |||
| When going gets tough, magazines get tie-in deals.(Industry Overview) | News, opinion and commentary | Michael McCarthy | |||
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