Industrial Marketing Management 1990 - Abstracts
| Industrial Marketing Management 1990 | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Charting the industrial buying stream. | Business, international | Brown, Herbert E., Brucker, Roger W. | |||
| Consumer media as an information source for industrial products: a study. | Business, international | Jenkins, John R. G. | |||
| Defensive industrial marketing strategies. | Business, international | Calantone, Roger J., di Benedetto, C. Anthony | |||
| Distributor pricing in very competitive markets. | Business, international | Shipley, David, Bourdon, Elizabeth | |||
| Exporting large capital equipment: a case study of nuclear technology transfer. | Business, international | Kaynak, Erdener, Wells, Russell D. | |||
| Four components of effective pricing. | Business, international | Morris, Michael H., Calantone, Roger J. | |||
| Guidelines for marketing in Iran. | Business, international | Mafi, Mohammad, Carr, Lawrence P. | |||
| How a customer mission statement affects company performance. | Business, international | Germain, Richard, Cooper, M. Bixby | |||
| How the diffusion of industrial innovations is different from new retail products. | Business, international | Day, Ralph L., Herbig, Paul A. | |||
| How to develop a database for sales leads. | Business, international | Van Doren, Doris C., Stickney, Thomas A. | |||
| How to identify differences between market segments with attribute analysis. | Business, international | Sinclair, Steven A., Stalling, Edward C. | |||
| How to retain salespeople. | Business, international | Sager, Jeffrey K. | |||
| Improving survey responses with postcards. | Business, international | Daley, James M., Murphy, Paul R., Dalenberg, Douglas R. | |||
| Increasing response to industrial mail surveys. | Business, international | London, Sandra J., Dommeyer, Curt J. | |||
| Industrial salespeople as a source of market information. | Business, international | Sharma, Arun, Lambert, Douglas M., Marmorstein, Howard | |||
| Institutionalizing entrepreneurship in a large company: a case study at AT&T. | Business, international | Morris, Micahael H., Trotter, J. Don | |||
| Involving purchasing in product development. | Business, international | Smith, William C., Williams, Alvin J. | |||
| Lessons from new product failures: five case studies. | Business, international | Sarin, Sharad, Kapur, Gour M. | |||
| Major industrial distribution issues facing managers in Australia. | Business, international | Ramaseshan, B., Pitt, Leyland F. | |||
| Market-based pricing: beyond price-performance curves. | Business, international | Kijewski, Valerie, Yoon, Eunsang | |||
| Market planning in a high-tech environment. (high technology) | Business, international | Heslop, Louise A., MacInnis, Michael | |||
| Market planning with computer models: a case study in the software industry. | Business, international | Arinze, Bay | |||
| Opportunities for smaller U.S. industrial firms in Europe. | Business, international | Kaikati, Jack G. | |||
| Prenotification and industrial survey responses. (mail surveys in industrial marketing) | Business, international | Duhan, Dale F., Wilson, R. Dale | |||
| R&D/marketing interfaces in the telecommunications industry. (research and development) | Business, international | Sheth, Jagdish N., Saghafi, Massoud M., Gupta, Ashok | |||
| Sales force commitment and turnover. | Business, international | Ingram, Thomas N., Lee, Keun S. | |||
| Selecting creative people for sales positions. | Business, international | Hawes, Jon M., Glisan, George B. | |||
| Service as a marketing strategy: a case study at Reliance Electric. | Business, international | Singh, M. P. | |||
| The impact of JIT on industrial marketers. (just-in-time) | Business, international | Dion, Paul A., Banting, Peter M., Hasey, Loretta M. | |||
| The importance of distributor training at Caterpillar. (Caterpillar Inc.) | Business, international | Cavusgil, S. Tamer | |||
| The readability of advertisements and articles in trade journals. | Business, international | Kaminski, Peter F., Clark, Gary L., Brown, Gene | |||
| Using expert systems in industrial marketing. | Business, international | Stevenson, Thomas H., Plath, D. Anthony, Bush, Chandler M. | |||
| Using PCs to automate and innovate marketing activities. | Business, international | Manssen, L. Brent | |||
| What industrial marketers can expect from U.S. - Canadian free trade. | Business, international | Dion, Paul A., Banting, Peter M. | |||
| What is takes to supply Japanese OEMs. (original equipment manufacturers) | Business, international | Blenkhorn, David L., Noori, A. Hamid | |||
| Worldwide network of countertrade services. | Business, international | Palia, Aspy P. | |||
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