| International Journal of Advertising 1993 |
| Title | Subject | Authors |
|---|
| A model for predicting advertising expenditures: an inter-industry comparison. | Business, international | Swerdlow, Robert A., Blessios, Vassilis I. |
| Aspects of Anglo-Spanish perceptions and product preferences arising from 'country of origin' image. | Business, international | Newman, Karin, Peris, Salvador Miguel, Bigne, Enrique, Chansarkar, Bal |
| Change in US retail market structure: what does it mean for advertisers? | Business, international | Morganosky, Michelle A. |
| China's advertising; education and research is the key. | Business, international | Jacobs, Laurence, Kong, Liang |
| Comment on the authors' reply to 'Tobacco Consumption and Advertising Restrictions: A Critique of Laugesen and Meads 1991.' (comment on Murray Laugesen's and Chris Meads' article in this issue) | Business, international | Stewart, M.J. |
| Commercial radio in Europe. | Business, international | Waterson, Mike |
| Consumers' attitudes toward product placement in movies. | Business, international | Nebenzahl, Israel D., Secunda, Eugene |
| Exhibiting strategy and implementation. (promotional techniques) | Business, international | Shipley, David, Wong, Kwai Sun |
| Promotion budgeting and control in the fast food industry. | Business, international | Fleming, Mary M.K., Jizba, Barbara |
| Recent journal and trade publication treatments of globalization in mass media marketing and social change. | Business, international | Milavsky, Ronald J. |
| Some effects of tobacco sponsorship advertisements on young males. | Business, international | Hoek, Janet, Gendall, Philip, Stockdale, Mark |
| The authors reply to 'Tobacco Consumption and Advertising Restrictions: A Critique of Laugesen and Meads (1991)' by M.J. Stewart. (International Journal of Advertising, vol. 11, p.97, 1992) | Business, international | Laugesen, Murray, Meads, Chris |
| The changing US media and marketing environment: implications for media advertising expenditures in the 1990s. | Business, international | Shergill, Sushil |
| The effect on tobacco consumption of advertising bans in OECD countries. (Organization for Economic Cooperation and Development) | Business, international | Stewart, Michael J. |
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