| International Journal of Advertising 1995 |
| Title | Subject | Authors |
|---|
| Achtung! The information processing of foreign words in advertising. | Business, international | Hunt, James M., Kernan, Jerome B., Domzal, Teresa J. |
| Advertising budgeting and sales forecasting: the timing relationship. | Business, international | West, Douglas C. |
| Audience reaction to commercial advertising in China in the 1980s. | Business, international | Shen, Fuyuan, Zhao, Xinshu |
| Canadian matchmaker advertisements: the more things change, the more they remain the same. | Business, international | Zhou, Nan, Abdullah, Zulkifli |
| Consumer response to coupon advertising. | Business, international | Hahn, Minhi, Dae Ryun Chang, Kim, Ik-Tae, Kim, Yup |
| Consumers' attitudes towards intermission time utilization in movie theatres. | Business, international | Nebenzahl, Israel D., Secunda, Eugene |
| Has industrial advertising become consumerized? A longitudinal perspective from the USA. | Business, international | Morris, Michael H., Pitt, Leyland F., Lambert, David R. |
| Information content of television advertising in China. | Business, international | Chan, Kara K.W. |
| Institutional and promotional newspaper advertising practices in the US apparel retailing industry from 1971 to 1991. | Business, international | Hathcote, Jan M. |
| Marketing communications theory: what do the texts teach our students? | Business, international | Buttle, Francis A. |
| Product information strategies of American and Japanese television advertisements. | Business, international | Salwen, Michael B., Lin, Carolyn A. |
| Professional football sponsorship - profitable or profligate? | Business, international | Thwaites, Des |
| Regulation of environmental marketing claims: a comparative perspective. | Business, international | Polonsky, Michael Jay, Kangun, Norman |
| Testing knowledge and insight in international advertising: the IAA Diploma in International Advertising. (International Advertising Association) | Business, international | Bottomley, F. David, Mooij, Marieke K. de |
| The effect of cable penetration upon network audience size in the United States. | Business, international | Walburn, Wade B., Yucelt, Ugur |
| The effects of advertising on fast-moving consumer goods markets. | Business, international | Yasin, J. |
| The influence of culture on portrayals of women in television commercials: a comparison between the United States and Japan. | Business, international | Sengupta, Subir |
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