International Journal of Research in Marketing 1995 |
Title | Subject | Authors |
A decision support model for the planning and assessment of export promotion activities by government export promotion institutions - the Belgian case. | Business, international | Pelsmacker, P. De, Rayp, G., Roozen, I.T.M., Cuyvers, L. |
Advertising and the stability of consideration sets over multiple purchase occasions.(Special Issue: Consideration Sets) | Business, international | Mitra, Anusree |
Comparing covariance structure models: a general methodology. | Business, international | Rust, Roland T., Lee, Chol, Valente, Ernest, Jr. |
Consideration sets of size one: an empirical investigation of automobile purchases.(Special Issue: Consideration Sets) | Business, international | Laurent, Gilles, Lapersonne, Eric, Le Goff, Jean-Jacques |
Decomposition and crossover effects in the theory of planned behavior: a study of consumer adoption intentions. | Business, international | Taylor, Shirley, Todd, Peter |
Dependence relations and the moderating role of trust: implications for behavioral intentions in marketing channels. | Business, international | Andaleeb, Syed Saad |
Development and cross-cultural validation of a short form of CSI as a measure of optimum stimulation level. (change seeker index) | Business, international | Steenkamp, Jan-Benedict E.M., Baumgartner, Hans |
Development of optimal salesforce compensation plans for independent, complementary and substitutable products. | Business, international | Mahajan, Vijay, Zhang, Changning |
Discrete choice models with latent choice sets.(Special Issue: Consideration Sets) | Business, international | Ben-Akiva, Moshe, Boccara, Bruno |
Ecological validation of alternative customer-based brand strength measures. | Business, international | MacLachlan, Douglas L., Francois, Pierre |
Information-theoretic estimation of individual consideration set.(Special Issue: Consideration Sets) | Business, international | Soofi, Ehsan S., Gensch, Dennis H. |
Measuring the sources of marketing channel power: a comparison of alternative approaches. | Business, international | Johnson, Jean L., Brown, James R., Koenig, Harold F. |
Research for product positioning and design decisions: an integrative review. | Business, international | Rao, Vithala R., Kaul, Anil |
Studying consideration in the consumer decision process: progress and challenges.(Special Issue: Consideration Sets) | Business, international | Roberts, John, Nedungadi, Prakash |
The changing consumer in Belgium.(The Changing Consumer in the European Union) | Business, international | Gijsbrechts, Els, Swinnen, Gilbert, Waterschoot, Walter van |
The changing consumer in Denmark.(The Changing Consumer in the European Union) | Business, international | Nilsson, Ole Stenvinkel, Solgaard, Hans Stubbe |
The changing consumer in Germany.(The Changing Consumer in the European Union) | Business, international | Grunert, Klaus G., Grunert, Suzanne C., Glatzer, Wolfgang, Imkamp, Heiner |
The changing consumer in Greece.(The Changing Consumer in the European Union) | Business, international | Avlonitis, George J., Kouremenos, Athanassios |
The changing consumer in Ireland.(The Changing Consumer in the European Union) | Business, international | Lambkin, Mary, Bradley, Frank |
The changing consumer in Italy.(The Changing Consumer in the European Union) | Business, international | Varaldo, Riccardo, Marbach, Giorgio |
The changing consumer in Portugal.(The Changing Consumer in the European Union) | Business, international | Farhangmehr, Minoo, Veiga, Paula |
The changing consumer in the European Union: a "meta-analysis."(The Changing Consumer in the European Union) | Business, international | Leeflang, Peter S.H., van Raaij, W. Fred |
The effects of alternative methods of collecting similarity data for Multidimensional Scaling. | Business, international | Wedel, Michel, Bijmolt, Tammo H.A. |
The effects of in-store displays and feature advertising on consideration sets.(Special Issue: Consideration Sets) | Business, international | Ginter, James L., Allenby, Greg M. |
The locus of context effects on product proximity judgments. | Business, international | Johnson, Michael D., Block, Lauren Goldberg |
Waterfall and sprinkler new-product strategies in competitive global markets. | Business, international | Mahajan, Vijay, Muller, Eitan, Kalish, Shlomo |
What is the role of consideration sets in choice modeling?(Special Issue: Consideration Sets) | Business, international | Louviere, Jordan J., Horowitz, Joel L. |
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