International Journal of Research in Marketing 1995 - Abstracts

International Journal of Research in Marketing 1995
TitleSubjectAuthors
A decision support model for the planning and assessment of export promotion activities by government export promotion institutions - the Belgian case.Business, internationalPelsmacker, P. De, Rayp, G., Roozen, I.T.M., Cuyvers, L.
Advertising and the stability of consideration sets over multiple purchase occasions.(Special Issue: Consideration Sets)Business, internationalMitra, Anusree
Comparing covariance structure models: a general methodology.Business, internationalRust, Roland T., Lee, Chol, Valente, Ernest, Jr.
Consideration sets of size one: an empirical investigation of automobile purchases.(Special Issue: Consideration Sets)Business, internationalLaurent, Gilles, Lapersonne, Eric, Le Goff, Jean-Jacques
Decomposition and crossover effects in the theory of planned behavior: a study of consumer adoption intentions.Business, internationalTaylor, Shirley, Todd, Peter
Dependence relations and the moderating role of trust: implications for behavioral intentions in marketing channels.Business, internationalAndaleeb, Syed Saad
Development and cross-cultural validation of a short form of CSI as a measure of optimum stimulation level. (change seeker index)Business, internationalSteenkamp, Jan-Benedict E.M., Baumgartner, Hans
Development of optimal salesforce compensation plans for independent, complementary and substitutable products.Business, internationalMahajan, Vijay, Zhang, Changning
Discrete choice models with latent choice sets.(Special Issue: Consideration Sets)Business, internationalBen-Akiva, Moshe, Boccara, Bruno
Ecological validation of alternative customer-based brand strength measures.Business, internationalMacLachlan, Douglas L., Francois, Pierre
Information-theoretic estimation of individual consideration set.(Special Issue: Consideration Sets)Business, internationalSoofi, Ehsan S., Gensch, Dennis H.
Measuring the sources of marketing channel power: a comparison of alternative approaches.Business, internationalJohnson, Jean L., Brown, James R., Koenig, Harold F.
Research for product positioning and design decisions: an integrative review.Business, internationalRao, Vithala R., Kaul, Anil
Studying consideration in the consumer decision process: progress and challenges.(Special Issue: Consideration Sets)Business, internationalRoberts, John, Nedungadi, Prakash
The changing consumer in Belgium.(The Changing Consumer in the European Union)Business, internationalGijsbrechts, Els, Swinnen, Gilbert, Waterschoot, Walter van
The changing consumer in Denmark.(The Changing Consumer in the European Union)Business, internationalNilsson, Ole Stenvinkel, Solgaard, Hans Stubbe
The changing consumer in Germany.(The Changing Consumer in the European Union)Business, internationalGrunert, Klaus G., Grunert, Suzanne C., Glatzer, Wolfgang, Imkamp, Heiner
The changing consumer in Greece.(The Changing Consumer in the European Union)Business, internationalAvlonitis, George J., Kouremenos, Athanassios
The changing consumer in Ireland.(The Changing Consumer in the European Union)Business, internationalLambkin, Mary, Bradley, Frank
The changing consumer in Italy.(The Changing Consumer in the European Union)Business, internationalVaraldo, Riccardo, Marbach, Giorgio
The changing consumer in Portugal.(The Changing Consumer in the European Union)Business, internationalFarhangmehr, Minoo, Veiga, Paula
The changing consumer in the European Union: a "meta-analysis."(The Changing Consumer in the European Union)Business, internationalLeeflang, Peter S.H., van Raaij, W. Fred
The effects of alternative methods of collecting similarity data for Multidimensional Scaling.Business, internationalWedel, Michel, Bijmolt, Tammo H.A.
The effects of in-store displays and feature advertising on consideration sets.(Special Issue: Consideration Sets)Business, internationalGinter, James L., Allenby, Greg M.
The locus of context effects on product proximity judgments.Business, internationalJohnson, Michael D., Block, Lauren Goldberg
Waterfall and sprinkler new-product strategies in competitive global markets.Business, internationalMahajan, Vijay, Muller, Eitan, Kalish, Shlomo
What is the role of consideration sets in choice modeling?(Special Issue: Consideration Sets)Business, internationalLouviere, Jordan J., Horowitz, Joel L.
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