| International Journal of Research in Marketing 1996 |
| Title | Subject | Authors |
|---|
| A model of the publication performance of marketing academics. | Business, international | Diamantopoulos, A. |
| Analyzing channel structures of business markets via the structure-output program. | Business, international | Majumdar, Sumit K., Bucklin, Louis P., Ramaswamy, Venkatram |
| A network approach to strategy. | Business, international | Juttner, Uta, Schlange, Lutz E. |
| Applications of structural equation modeling in marketing and consumer research: a review. | Business, international | Homburg, Christian, Baumgartner, Hans |
| A test of the effects of retail store rating context on the stability of alternative multientity scaling methods. | Business, international | Teas, R. Kenneth, Wong, John K. |
| Characteristics of memory associations: a consumer-based brand equity perspective. | Business, international | Krishnan, H.S. |
| Commercial and interpersonal relationships; using the structure of interpersonal relationships to understand individual-to-individual, individual-to-firm, and firm-to-firm relationships in commerce. | Business, international | Iacobucci, Dawn, Ostrom, Amy |
| Competitive reaction versus consumer response: Do managers overreact? | Business, international | Leeflang, Peter S.H., Wittink, Dick R. |
| Conjoint choice models of joint participation and activity choice. | Business, international | Timmermans, Harry, Borgers, Aloys, Dellaert, Benedict |
| Construct validation of a measure of adaptive-innovative cognitive styles in consumption. | Business, international | Foxall, Gordon R., Bagozzi, Richard P. |
| Consumer evaluations of new technology-based self-service options: an investigation of alternative models of service quality. | Business, international | Dabholkar, Pratibha A. |
| Do managers overreact to each others' promotional activity? Further empirical evidence. | Business, international | Brodie, Roderick J., Bonfrer, Andre, Cutler, Justine |
| Estimating and validating asymmetric heterogeneous loss functions applied to health care fund raising. | Business, international | Wittink, Dick R., Bult, Jan Roelf |
| Exploratory consumer buying behavior: conceptualization and measurement. | Business, international | Steenkamp, Jan-Benedict E.M., Baumgartner, Hans |
| Investigating the effects of marketing variables and unobserved heterogeneity in a multinomial probit model. | Business, international | Chintagunta, Pradeep K., Honore, Bo E. |
| Investigating the relationships among sales, management control, sales territory design, salesperson performance, and sales organization effectiveness. | Business, international | Babakus, Emin, Cravens, David W., Ingram, Thomas N., LaForge, Raymond W., Grant, Ken |
| Markets as networks: editorial introduction. | Business, international | Easton, Geoff, Hakansson, Hakan |
| Message strategy by product-class type: a matching model. | Business, international | Liebermann, Yehoshua, Flint-Goor, Amir |
| Network analyses of brand switching behavior. | Business, international | Iacobucci, Dawn, Henderson, Geraldine, Marcati, Alberto, Chang, Jennifer |
| Network analysis of a new export grouping scheme: the role of economic and non-economic relations. | Business, international | Wilkinson, Ian F., Welch, Denice, Welch, Lawrence, Young, Louise C. |
| Network configuration and innovation success: an empirical analysis in German high-tech industries. | Business, international | Ritter, Thomas, Heydebreck, Peter, Gemunden, Hans Georg |
| Political actions in business networks: a Swedish case. | Business, international | Hakansson, Hakan, Hadjikhari, Amjad |
| Skepticism about advertising: a comparison of East and West German consumers. | Business, international | Feick, Lawrence, Gierl, Heribert |
| Source effects in purchase decisions: the impact of physical attractiveness and accent of salesperson. | Business, international | Kaynak, Erdener, Kara, Ali, DeShields, Oscar W., Jr. |
| Task experience and validity in perceptual mapping: a comparison of two consumer-adaptive techniques. | Business, international | Steenkamp, Jan-Benedict E.M., van Trijp, Hans C.M. |
| The effects of trust and interdependence on relationship commitment: a trans-Atlantic study. | Business, international | Kumar, Nirmalya, Steenkamp, Jan-Benedict E.M., Scheer, Lisa K., Geyskens, Inge |
| The formation of attitudes toward brand extensions: testing and generalising Aaker and Keller's model. | Business, international | Bottomley, Paul A., Doyle, John R. |
| The impact of the quality of a marketing decision support system: an experimental study. | Business, international | Wierenga, Berend, Smidts, Ale, Bruggen, Gerrit H. van |
| The influence of the market orientation of the firm on sales force behavior and attitudes: further empirical results. | Business, international | Menguc, Bulent |
| The relationships among arousal potential, arousal and stimulus evaluation, and the moderating role of need for stimulation. | Business, international | Steenkamp, Jan-Benedict E.M., Baumgartner, Hans, Wulp, Elise van der |
| Use of causal models in marketing research: a review. | Business, international | Hulland, John, Chow, Yiu Ho, Lam, Shunyin |
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