| International Journal of Research in Marketing 2005 |
| Title | Subject | Authors |
|---|
| Analysis of acquisition patterns: A theoretical and empirical evaluation of alternative methods. | Business, international | Paas, Leonard J., Molenaar, Ivo W. |
| An exploratory look at supermarket shopping paths. | Business, international | Fader, Peter S., Larson, Jeffrey S., Bradlow, Eric T. |
| Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market. | Business, international | Cooper, Lee G., Rhim, Hosun |
| Competitive reaction- and feedback effects based on VARX models of pooled store data. | Business, international | Leeflang, Peter S.H., Wittink, Dick R., Wieringa, Jaap E., Horvath, Csilla |
| Consumer heterogeneity in the longer-term effects of price promotions. | Business, international | Currim, Imran S., Andrews, Rick L., Lim, Jooseop |
| Country-of-origin effects in consumer processing of advertising claims. | Business, international | Steenkamp, Jan-Benedict E.M., Meulenberg, Matthew T.G., Verlegh, Peeter W.J. |
| Distinctive brand cues and memory for product consumption experiences. | Business, international | Ratneshwar, S., Warlop, Luk, van Osselaer, Stijn M.J. |
| Drivers of upward and downward migration: An empirical investigation among theatregoers. | Business, international | Ngobo, Paul Valentin |
| How fine is C-OAR-SE? A generalizability theory perspective on Rossiter's procedure. | Business, international | Finn, Adam, Kayande, Ujwal |
| Modelling and forecasting brand share: A dynamic demand system approach. | Business, international | Cain, P.M. |
| More choice is better: Effects of assortment size and composition on assortment evaluation. | Business, international | Oppewal, Harmen, Koelemeijer, Kitty |
| Price developments after a nominal shock: Benford's Law and psychological pricing after the euro introduction. | Business, international | Kirchler, Erich, Hoelzl, Erik, El Sehity, Tarek |
| Quick and easy choice sets: Constructing optimal and nearly optimal stated choice experiments. | Business, international | Louviere, Jordan J., Street, Deborah J., Burgess, Leonie |
| Reminder: A horse is a horse. | Business, international | Rossiter, John R. |
| Scheduling sales force training: Theory and evidence. | Business, international | Prasad, Ashutosh, Krishnamoorthy, Anand, Misra, Sanjog |
| Strategic segmentation using outlet malls. | Business, international | Coughlan, Anne T., Soberman, David A. |
| The C-OAR-SE procedure for scale development in marketing: A comment. | Business, international | Diamantopoulos, Adamantios |
| The impact of channel function performance on buyer-seller relationships in marketing channels. | Business, international | Van Bruggen, Gerrit H., Kacker, Manish, Nieuwlaat, Chantal |
| The role of seeding in multi-market entry. | Business, international | Muller, Eitan, Libai, Barak, Peres, Renana |
| Turning adversity into advantage: Does proactive marketing during recession pay off?. | Business, international | Lilien, Gary L., Rangaswamy, Arvind, Srinivasan, Raji |
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