| International Journal of Research in Marketing 2006 |
| Title | Subject | Authors |
|---|
| Interrelationships among key aspects of the organizational procurement process. | Business, international | Hunter, Gary K., Bunn, Michelle D., Perreault, William D., Jr. |
| New product introductions and failures under uncertainty. | Business, international | Tyagi, Rajeev K. |
| Repeated choosing increases susceptibility to affective product features. | Business, international | Vohs, Kathleen D., Dewitte, Siegfried, Warlop, Luk, Bruyneel, Sabrina |
| The economics of quality-equivalent store brands. | Business, international | Parker, Philip M., Soberman, David A. |
| The market orientation-new product performance relationship: Redefining the moderating role of environmental conditions. | Business, international | Gotteland, David, Boule, Jean-Marie |
| Two-sided advertising: A meta-analysis. | Business, international | Eisend, Martin |
| Using context effects to increase a leader's advantage: What set of alternatives should be included in the comparison set? | Business, international | Meyer, Joachim, Moran, Simone |
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