| International Marketing Review 1995 |
| Title | Subject | Authors |
|---|
| An empirical investigation of consumer perceptions of "made in USA" claims. | Business, international | Maronick, Thomas J. |
| Attitudes of Czech managers towards markets and marketing. | Business, international | Savitt, Ronald, Pribova, Marie |
| Consumers in the transition to a market economy: Hungary, 1989-1992.(Markets and Marketing in Central and Eastern Europe) | Business, international | Feick, Lawrence, Price, Linda L., Coulter, Robin Higie |
| Do not-for-profits value their customers and their needs? | Business, international | Bruce, Ian |
| Editorial. (issues affecting internationalization of brands)(Editorial) | Business, international | |
| Ethics at the purchasing/sales interface: an international perspective. | Business, international | Wood, Graham |
| Ethnocentrism of Polish and Russian consumers: are feelings and intentions related?(Markets and Marketing in Central and Eastern Europe) | Business, international | Good, Linda K., Huddleston, Patricia |
| Export assistance: another look at whether we are supporting the best programmes. | Business, international | Czinkota, Michael R., Crick, Dave |
| Export barriers: non-exporters' perceptions. | Business, international | Leonidou, Leonidas C. |
| Formulating adaptive marketing strategies in a global industry. | Business, international | Chang, Tung-lung |
| Global corporate philantropy: a strategic framework. | Business, international | Simon, Francoise L. |
| Ideal and actual product adaptation in US exporting firms: market-related determinants and impact on performance. | Business, international | Johnson, Jean L., Arunthanes, Wiboon |
| Information search and efficiency of consumer choices of new cars: country-of-origin effects. | Business, international | Chao, Paul, Gupta, Pola B. |
| International branding: demand- or supply-driven opportunity? | Business, international | Chernatony, Leslie de, Halliburton, Chris, Bernath, Ratna |
| Jitex: a case study of apparel marketing in the Czech Republic. | Business, international | Loker, Suzanne |
| Lessons for pan-European marketing? The role of consumer preferences in fine-tuning the product-market fit. | Business, international | Diamantopoulos, A., Schlegelmilch, B.B., Du Preez, J.P. |
| Marketing inside the dragon, despite China's bureaucracy. (foreign trade) | Business, international | Herbig, Paul, Shao, Alan T. |
| Moral conflicts among Norwegian advertising professionals: a summary of pilot data. | Business, international | Brinkmann, Johannes |
| Non-price determinants of intention to purchase counterfeit goods: an exploratory study. | Business, international | Wee, Chow-Hou, Tan, Soo-Jiuan, Cheok, Kim-Hong |
| Personal and professional values underlying ethical decisions: a comparison of American and Thai marketers. | Business, international | Rao, C.P., Vitell, Scott J., Singhapakdi, Anusorn, Rallapalli, Kumar C. |
| Research note: a study of direct selling perceptions in Australia. | Business, international | Kustin, Richard A., Jones, Robert A. |
| Research note: international marketing management: a separate academic discipline? An empirical assessment of the need for specialist education and training. | Business, international | Monye, Sylvester O. |
| Research note: marketing accounting services: a cross-cultural comparison. | Business, international | Stevens, J.A., Mangos, N.C., Roffey, B.H. |
| Review of a 40-year debate in international advertising: practitioner and academician perspectives to the standardization adaptation issue. | Business, international | Agrawal, Madhu |
| Sex role portrayal in television advertising: a comparative study of Singapore and Malaysia. | Business, international | Wee, Chow-Hou, Choong, Mei-Lan, Tambyah, Siok-Kuan |
| The development of the Eurobrand. | Business, international | Littler, Dale, Schlieper, Katrin |
| The marketing implications of foreign direct investment in private Hungarian firms.(Markets and Marketing in Central and Eastern Europe) | Business, international | Cox, Tony, Shipley, David, Hooley, Graham J., Beracs, Joszef, Kolos, Krizstina |
| Tourism marketing ethics: an introduction. | Business, international | Wheeler, Marion |
| Uncertainty and foreign direct investment: the role of moderators. | Business, international | D'Souza, Derrick E., Erramilli, M. Krishna |
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