| Journal of Consumer Research 1988 |
| Title | Subject | Authors |
|---|
| An investigation of individual responses to tensile price claims. | Social sciences | Bearden, William O., Teel, Jesse E., Mobley, Mary F. |
| Are all the effects of ad-induced feelings mediated by A subscript Ad? (advertisements) | Social sciences | Aaker, David A., Stayman, Douglas M. |
| Buyer-seller negotiations around the Pacific Rim: differences in fundamental exchange processes. | Social sciences | Robinson, Michael, Graham, John L., Kim, Dong Ki, Lin, Chi-Yuan |
| Choices from sets including remembered brands: use of recalled attributes and prior overall evaluations. | Social sciences | Marmorstein, Howard, Lynch, John G., Jr., Weigold, Michael F. |
| Comparability and hierarchical processing in multialternative choice. (consumer choice research) | Social sciences | Johnson, Michael D. |
| Competitive interference and consumer memory for advertising. | Social sciences | Burke, Raymond R., Srull, Thomas K. |
| Conjoint internal validity under alternative profile presentations. | Social sciences | Helsen, Kristiaan, Green, Paul E., Shandler, Bruce |
| Correlates of price acceptability. | Social sciences | Bloch, Peter H., Lichtenstein, Donald R., Black, William C. |
| Durables and wives' employment yet again. | Social sciences | Bryant, W. Keith |
| Hemispherically lateralized EEG as a response to television commercials. (electroencephalograph) | Social sciences | Rothschild, Michael L., Hyun, Yong J., Reeves, Byron, Thorson, Esther, Goldstein, Robert |
| How consumers are affected by the framing of attribute information before and after consuming the product. | Social sciences | Levin, Irwin P., Gaeth, Gary J. |
| Increasing contributions in solicitation campaigns: the use of large and small anchorpoints. | Social sciences | Fraser, Cynthia, Hite, Robert E., Sauer, Paul L. |
| Interdependencies in social and economic decision making: a conditional logit model of the joint homeownership-mobility decision. | Social sciences | Silver, Steven D. |
| Measuring market efficiency and welfare loss. (consumer policy) | Social sciences | Kamakura, Wagner A., Ratchford, Brian T., Agrawal, Jagdish |
| Modeling ambiguity in decisions under uncertainty. | Social sciences | Sarin, Rakesh K., Kahn, Barbara E. |
| Parental style and consumer socialization of children. | Social sciences | Carlson, Les, Grossbart, Sanford |
| Possessions and the extended self. | Social sciences | Belk, Russell W. |
| Preconscious processing effects: the independence of attitude formation and conscious thought. | Social sciences | Janiszewski, Chris |
| Rhetorical question, summarization frequency, and argument strength effects on recall. | Social sciences | Swasy, John L., Munch, James M. |
| Search monitor: an approach for computer-controlled experiments involving consumer information search. | Social sciences | Brucks, Merrie |
| Sex typing and consumer behavior: a test of gender schema theory. | Social sciences | Schmitt, Bernd H., Leclerc, France, Dube-Rioux, Laurette |
| Spontaneous inference processes in advertising: the effects of conclusion omission and involvement on persuasion. | Social sciences | Kardes, Frank R. |
| The availability heuristic and perceived risk. | Social sciences | Folkes, Valerie S. |
| The effect of plausible and exaggerated reference prices on consumer perceptions and price search. | Social sciences | Bearden, William O., Urbany, Joel E., Weilbaker, Dan C. |
| The effect of probability and consequence levels on the focus of consumer judgments in risky situations. | Social sciences | Diamond, William D. |
| The effects of advertisement encoding on the failure to discount information: implications for the sleeper effect. | Social sciences | Schul, Yaacov, Mazursky, David |
| The effects of physiological arousal on information processing and persuasion. | Social sciences | Kardes, Frank R., Sanbonmatsu, David M. |
| The formation of affective judgments: the cognitive-affective model versus the independence hypothesis. | Social sciences | Stephens, Debra, Holbrook, Morris B., Anand, Punam |
| The ideology of consumption: a structural syntactical analysis of "Dallas" and "Dynasty". | Social sciences | Hirschman, Elizabeth C. |
| The moderating effect of prior knowledge on cue utilization in product evaluations. | Social sciences | Monroe, Kent B., Rao, Akshay R. |
| The role of involvement in attention and comprehension processes. | Social sciences | Celsi, Richard L., Olson, Jerry C. |
| The situational importance of recall and inference in consumer decision making. | Social sciences | Chattopadhyay, Amitava, Alba, Joseph W. |
| The Super Bowl: an investigation into the relationship among program context, emotional experience, and ad recall. | Social sciences | |
| The theory of reasoned action: a meta-analysis of past research with recommendations for modifications and future research. | Social sciences | Sheppard, Blair H., Hartwick, Jon, Warshaw, Paul R. |
| What does familiarity breed? complexity as a moderator or repetition effects in advertisement evaluation. | Social sciences | Cox, Dena S., Cox, Anthony D. |
| Who do we know: predicting the interests and opinions of the American consumer. | Social sciences | Hoch, Stephen J. |
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