| Journal of International Marketing 2004 |
| Title | Subject | Authors |
|---|
| Assessing national identity in Russia between generations using the national identity scale. | Business, international | Thelen, Shawn T., Honeycutt, Earl D. Jr. |
| A strategic approach to internationalization: a traditional versus a oborn-globalo approach. | Business, international | Campbell-Hunt, Colin, Chetty, Sylvie |
| A Study of the service encounter in eight countries. | Business, international | Hult, G. Tomas M., Keillor, Bruce D., Kandemir, Destan |
| Consequences of Sales Management's Behavior- and Compensation-Based Control Strategies in Developing Countries. | Business, international | Cravens, David W., Low, George S., Piercy, Nigel F. |
| Curbing foreign distributor opportunism: an examination of trust, contracts, and the legal environment in international channel relationships. | Business, international | Deligonul, Seyda, Cavusgil, S. Tamer, Zhang, Chun |
| Exploring the marketing program antecedents of performance in a global company. | Business, international | Cavusgil, S. Tamer, Yeniyurt, Sengun, Townsend, Janell D., Deligonul, Z. Seyda |
| International Market Entry: Does the Home Country Affect Entry-Mode Decisions? | Business, international | Mayrhofer, Ulrike |
| Knowledge acquisition and performance of international joint ventures in the transition of Vietnam. | Business, international | Erramilli, M. Krishna, Tsang, Eric W. K., Nguyen, Duc Tri |
| Learning about foreign markets: are entrant firms exposed to a oshock effecto? | Business, international | Pedersen, Torben, Petersen, Bent |
| Measuring global brand equity using cross-national survey data.(developing a survey method) | Business, international | Hsieh, Ming-Huei |
| Real differences between local nd international brands: strategic implications for international marketers. | Business, international | Schuiling, Isabelle, Kapferer, Jean-Noel |
| Retail pricing strategies in recession economies: the case of Taiwan. | Business, international | Chou, Ting-Jui, Chen, Fu-Tang |
| Service Quality Perceptions and Customer Satisfaction: Evaluating the Role of Culture. | Business, international | Laroche, Michel, Cleveland, Mark, Ueltschy, Linda C., Abe, Shuzo, Yannopoulos, Peter P. |
| The effects of customer relationships and social capital on firm performance: a Chinese business illustration. | Business, international | Griffith, David A., Luo, Xueming, Liu, Sandra S., Shi, Yi-Zheng |
| The Impact of Control on International Joint Venture Performance: A Contingency Approach. | Business, international | Pangarkar, Nitin, Klein, Saul |
| The impact of E-commerce on entry-mode strategies of service firms: a conceptual framework and research propositions. | Business, international | Sivakumar, K., Ekeledo, Ikechi |
| The relationships among quality, cost, value and use of export market information: an empirical study. | Business, international | Toften, Kjell, Olsen, Svein Ottar |
| The STEP scale: a measure of short-term export performance improvement. | Business, international | Lages, Luis Filipe, Lages, Cristiana Raquel |
| Tigers, dragons, and others: profiling high performance in Asian firms. | Business, international | Deshpande, Rohit, Farley, John U., Bowman, Douglas |
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