| Journal of the Academy of Marketing Science 1995 |
| Title | Subject | Authors |
|---|
| An integrated model of buyer-seller relationships.(Special Issue on Relationship Marketing) | Business | Wilson, David T. |
| A provider-cost patron-effort schema for classifying products. | Business | Hyman, Michael R., Sharma, Varinder M., Krishnamurthy, Parthasarathy |
| Bundle evaluation in different market segments: the effects of discount framing and buyers' preference heterogeneity. (includes appendix) | Business | Yadav, Manjit S. |
| Consumer ethnocentrism: a test of antecedents and moderators. | Business | Shimp, Terence A., Sharma, Subhash, Shin, Jeongshin |
| Corporate culture, environmental adaptation, and innovation adoption: a qualitative/quantitative approach. (includes appendix) | Business | Kitchell, Susan |
| Explaining the variation in short-term sales response to retail price promotions. | Business | Kumar, V., Pereira, Arun |
| Export channel design: the use of foreign distributors and agents. | Business | Bello, Daniel C., Lohtia, Ritu |
| Marketing and the law. | Business | Cava, Anita, Sacasas, Rene |
| Perception of marital roles in purchase decision processes: a cross-cultural study. (includes appendix) | Business | Ford, John B., LaTour, Michael S., Henthorne, Tony L. |
| Personality characteristics and salespeople's choice of coping strategies. | Business | Strutton, David, Pelton, Lou E., Lumpkin, James R. |
| Relationship marketing and distribution channels.(Special Issue on Relationship Marketing) | Business | Jap, Sandy D., Weitz, Bartoon A. |
| Relationship marketing in consumer markets: antecedents and consequences. (includes appendix)(Special Issue on Relationship Marketing) | Business | Sheth, Jagdish N., Parvatiyar, Atul |
| Relationship marketing of services - growing interest, emerging perspectives.(Special Issue on Relationship Marketing) | Business | Berry, Leonard L. |
| Rethinking the effect of perceived fit on customers' evaluations of new products. (includes appendix) | Business | Smith, Daniel C., Andrews, Jonlee |
| Salesperson stereotypes, consumer emotions, and their impact on information processing. (includes appendix) | Business | Babin, Barry J., Boles, James S., Darden, William R. |
| Standardization versus customization in international marketing: an investigation using bridging conjoint analysis. | Business | Malhotra, Naresh K., Baalbaki, Imad B. |
| Strategic alliances: a synthesis of conceptual foundations.(Special Issue on Relationship Marketing) | Business | Varadarajan, P. Rajan, Cunningham, Margaret H. |
| Switching behavior in automobile markets: a consideration-sets model. | Business | Lord, Kenneth R., Sambandam, Rajan |
| The consumer retail search process: a conceptual model and research agenda. | Business | Titus, Philip A., Everett, Peter B. |
| The effects of filled waiting time and service provider control over the delay on evaluations of service. (includes appendix) | Business | Taylor, Shirley |
| The moderating effects of insupplier/outsupplier status on organizational buyer attitudes. | Business | Brown, Steven P. |
| The perceived importance of ethics and social responsibility on organizational effectiveness: a survey of marketers. | Business | Vitell, Scott J., Kraft, Kenneth L., Singhapakdi, Anusorn, Rallapalli, Kumar C. |
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