| Journal of the Academy of Marketing Science 1998 |
| Title | Subject | Authors |
|---|
| A dyadic study of interpersonal information search. (includes appendix) | Business | Gilly, Mary C., Graham, John L., Yale, Laura J., Wolfinbarger, Mary Finley |
| Alternative indexes for monitoring customer perceptions of service quality: a comparative evaluation in a retail context. | Business | Hurley, Robert F., Estelami, Hooman |
| A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates.(includes appendix) | Business | Burton, Scot, Lichtenstein, Donald R., Netemeyer, Richard G., Garretson, Judith A |
| Customer service behavior in retail settings: a study of the effect of service provider personality. | Business | Hurley, Robert F. |
| Dynamic relationships with customers: high-variety strategies. | Business | Kahn, Barbara E. |
| Exploring the brand value-shareholder value nexus for consumer goods companies.(includes appendix) | Business | Kerin, Roger A., Sethuraman, Raj |
| Foreign market entry mode choice of service firms: a contingency perspective.(includes appendix) | Business | Sivakumar, K., Ekeledo, Ikechi |
| Interactions between marketing and quality at the SBU level: influences and outcomes. (strategic business unit)(includes appendix) | Business | Morgan, Neil A., Piercy, Nigel F. |
| Marketing implementation: the implications of marketing paradigm weakness for the strategy execution process. (includes appendixes) | Business | Piercy, Nigel F. |
| Marketing of risky sports: from intention to action. | Business | Shoham, Aviv, Rose, Gregory M., Kahle, Lynn R. |
| Relational benefits in services industries: the customer's perspective. | Business | Bitner, Mary Jo, Gwinner, Kevin P., Gremler, Dwayne D. |
| Relational communication traits and their effect on adaptiveness and sales performance.(includes appendices) | Business | Ramsey, Rosemary P., Goolsby, Jerry R., Boorom, Michael L. |
| Relationships between family communication and consumer activities of adolescents: an exploratory study. | Business | Palan, Kay M. |
| The antecedents of preventive health care behavior: an empirical study.(includes appendix) | Business | Burns, Alvin C., Jayanti, Rama K. |
| The role of affect in attitude formation: a classical conditioning approach. | Business | Kim, John, Bhargava, Mukesh, Lim, Jeen-Su |
| The role of economic value, social value, and perceptions of fairness in interorganizational relationship retention decisions. | Business | Gassenheimer, Jule B., Davis, J. Charlene, Houston, Franklin S. |
| The role of relationship quality in the stratification of vendors as perceived by customers. (includes appendix) | Business | Dorsch, Michael J., Kelley, Scott W., Swanson, Scott R. |
| When customers are members: customer retention in paid membership contexts. | Business | Bhattacharya, C.B. |
| Why don't some people complain? A cognitive-emotive process model of consumer complaint behavior. (includes appendix) | Business | Gwinner, Kevin P., Stephens, Nancy |
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