| Journal of the Academy of Marketing Science 1999 |
| Title | Subject | Authors |
|---|
| Analyzing the commitment-loyalty link in service contexts.(includes appendix) | Business | Howard, Dennis R., Havitz, Mark E., Pritchard, Mark P. |
| Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies.(includes appendices) | Business | Vitell, Scott J., Singhapakdi, Anusorn, Franke, George R. |
| A vision of theory, research, and the future of business schools.(response to article by Russell Winer in this issue, p. 349) | Business | Tybout, Alice M., Calder, Bobby J. |
| Corporate citizenship: cultural antecedents and business benefits.(Statistical Data Included) | Business | Hult, G. Tomas M., Ferrell, O.C., Maignan, Isabelle |
| Do citizenship behaviors matter more for managers than for salespeople?(Statistical Data Included) | Business | MacKenzie, Scott B., Podsakoff, Philip M., Paine, Julie Beth |
| Experimentation in the 21st century: the importance of external validity. | Business | Winer, Russell S. |
| Extending the competitive marketing strategy paradigm: the role of strategic reference points theory.(Statistical Data Included) | Business | Fiegenbaum, Avi, Shoham, Aviv |
| Implications of accurate usage of nutrition facts panel information for food product evaluations and purchase intentions.(Statistical Data Included) | Business | Burton, Scot, Garretson, Judith A., Velliquette, Anne M. |
| Managing trade promotions in the context of market power. | Business | Morgan, Fred W., Griffith, David E., Kasulis, Jack J., Kenderdine. James M. |
| Marketing research: a state-of-the-art review and directions for the twenty-first century.(Special Issue on the Past, Present, and Future of the Marketing Discipline) | Business | Peterson, Mark, Malhotra, Naresh K., Kleiser, Susan Bardi |
| Marketing strategy: an assessment of the state of the field and outlook.(Special Issue on the Past, Present, and Future of the Marketing Discipline) | Business | Varadarajan, P. Rajan, Jayachandran, Satish |
| Organizing and managing channels of distribution.(Special Issue on the Past, Present, and Future of the Marketing Discipline) | Business | Frazier, Gary L. |
| Personal selling and sales management: a relationship marketing perspective.(Special Issue on the Past, Present, and Future of the Marketing Discipline) | Business | Weitz, Barton A., Bradford, Kevin D. |
| Point-of-purchase displays, product organization, and brand purchase likelihoods.(Statistical Data Included) | Business | Kiecker, Pamela, Duhan, Dale F., Areni, Charles S. |
| Remembering versus knowing: issues in buyers' processing of price information.(Special Issue on the Past, Present, and Future of the Marketing Discipline) | Business | Monroe, Kent B., Lee, Angela Y. |
| Revisiting marketing's lawlike generalizations. | Business | Sheth, Jagdish N., Sisodia, Rajendra S. |
| Sampling in the twenty-first century.(Special Issue on the Past, Present, and Future of the Marketing Discipline) | Business | Blair, Edward, Sudman, Seymour |
| Strategic integration in industrial distribution channels: managing the interfirm relationship as a strategic asset.(includes appendix) | Business | Johnson, Jean L. |
| The contingent effect of specific asset investments on joint action in manufacturer-supplier relationships: an empirical test of the moderating role of reciprocal asset investments, uncertainty, and trust.(includes appendix) | Business | Joshi, Ashwin W., Stump, Rodney L. |
| The impact of suppliers' perceptions of reseller market orientation on key relationship constructs.(includes appendix) | Business | Simpson, Penny M., Siguaw, Judy A., Baker, Thomas L. |
| The link between attractiveness of "extraband" attributes and the adoption of innovations.(includes appendix) | Business | Mason, Charlotte H., Boyd, Thomas C. |
| Theory and external validity.(response to article by Russell Winer in this issue, p. 349) | Business | Lynch, John G., Jr. |
| The role of emotional exhaustion in sales force attitude and behavior relationships.(includes appendix) | Business | Johnston, Mark, Moncrief, William C., Babakus, Emin, Cravens, David W. |
| The role of emotions in marketing.(Special Issue on the Past, Present, and Future of the Marketing Discipline) | Business | Bagozzi, Richard P., Gopinath, Mahesh, Nyer, Prashanth U. |
| The strategic imperative and sustainable competitive advantage: public policy implications of resource-advantage theory.(Special Issue on the Past, Present, and Future of the Marketing Discipline) | Business | Hunt, Shelby D. |
| The synergistic effect of market orientation and learning orientation on organizational performance.(Statistical Data Included) | Business | Sinkula, James M., Baker, Willaim E. |
| Trademark dilution and the practice of marketing.(Special Issue on the Past, Present, and Future of the Marketing Discipline) | Business | Peterson, Robert A., Smith, Karen H., Zerrillo, Philip C. |
| Using variety-seeking-based segmentation to study promotional response.(includes appendix) | Business | Trivedi, Minakshi |
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