Journal of the Market Research Society 1983 - Abstracts
| Journal of the Market Research Society 1983 | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| An Examination of the Effects of Sample Composition Bias in a Mail Survey. | Business | Finn, D.W., Wang, C.K., Lamb, C.W. | |||
| Correlates of Item Nonresponse. | Business | Omura, G.S. | |||
| Ordinal and Interval Scaling. | Business | Traylor, M. | |||
| Simulation as a Market Research Tool with Micro Computer Applications. | Business | Wegner, T. | |||
| The Effects of a Prior Letter and Coloured Questionnaire Paper on Mail Survey Response Rates. | Business | Jobber, D., Sanderson, S. | |||
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