| Journal of the Market Research Society 1993 |
| Title | Subject | Authors |
|---|
| Advertising effects: more than short term. | Business | Broadbent, Simon |
| Analysis and interpretation of qualitative findings: report of the MRS Qualitative Interest Group. (Market Research Society) | Business | Robson, Sue, Hedges, Alan |
| A simple approach to target market advertising strategy. | Business | Green, Paul E., Krieger, Abba M. |
| British consumers in the 1990s: a decade of realism? (Award Winning Papers from the Market Research Society Conference, 1993) | Business | Gabbott, Drusilla |
| From hearses to horses: launching the Volvo 850. (Award Winning Papers from the Market Research Society Conference, 1993) | Business | Newton, Sarah, Iddiols, David |
| How customers actually shop: customer interaction with the point of sale. | Business | Phillips, Hugh |
| Improving polling techniques following the 1992 General Election. | Business | Sparrow, Nick |
| Participant observation and the pursuit of truth: methodological and ethical considerations. (includes reply) | Business | Stafford, Thomas F., Stafford, Marla Royne |
| Pretesting in questionnaire design: a review of the literature and suggestions for further research. | Business | Reynolds, Nina, Diamantopoulos, Adamantios, Schlegelmilch, Bodo |
| The 1992 Market Research Society membership survey. | Business | Winstanley, Lorna |
| The conceptual implications of data centering in interactive regression models. | Business | Katrichis, Jerome M. |
| The dark side of the onion: rethinking the meanings of 'rational' and 'emotional' responses. (Award Winning Papers from the Market Research Society Conference, 1993) | Business | Valentine, Virginia, Evans, Malcolm |
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