| Journal of the Market Research Society 1998 |
| Title | Subject | Authors |
|---|
| A flexible model for consumer choice in packaged goods markets. | Business | Doyle, Peter, Baltas, George |
| An insightful comparison of brands on an arbitrary ordinal scale. | Business | Yakir, Benjamin, Gilula, Zvi |
| An integrated model of category demand and brand choice. | Business | Baltas, George |
| Assessing the effects of an advance letter for a personal interview survey. | Business | Lynn, Peter, Turner, Rachel, Smith, Patten |
| Audiences for contemporary dance: key issues arising from a major study in Sheffield. | Business | Owen, Elizabeth, Shibli, Simon |
| 'Bringing it all back home...' - using RDD telephone methods for large-scale social policy and opinion research in the UK. (Random Digit Dialling) | Business | Noble, Iain, Moon, Nick, McVey, Dominic |
| Broken down by age and sex - exploring the ways we approach the elderly consumer. | Business | Long, Nick |
| Cluster-based market segmentation: some further comparisons of alternative approaches. | Business | Green, Paul E., Schaffer, Catherine M. |
| Comparing the response rate, response speed and response quality of two methods of sending questionnaires: e-mail vs. mail. | Business | Tse, Alan C.B. |
| Comparison of election predictions, voter certainty and candidate choice on political polls. | Business | Flannelly, Kevin J., Flannelly, Laura T., McLeod, Malcolm S., Jr. |
| Exploratory results on the antecedents and consequences of green marketing. | Business | Langerak, Fred |
| Non-probability sampling for WWW surveys: a comparison of methods.(World Wide Web) | Business | Langerak, Fred, Schillewaert, Niels, Duhamel, Tim |
| Psychological issues in questionnaire-based research. | Business | Kirk-Smith, Michael |
| Public transport: the role of mystery shopping in investment decisions. | Business | Wilson, alan, Gutmann, Justin |
| Ratings-based versus choice-based latent class conjoint models - an empirical comparison. | Business | Wedel, Michel, Oppewal, Harmen, Vriens, Marco |
| The application and validation of data fusion. | Business | Jephcott, Jonathan, Bock, Timothy |
| The effect of a preliminary notification letter on response to a postal survey of young people. | Business | Taylor, Stephen, Lynn, Peter |
| The scope for reducing refusals in household surveys: an investigation based on transcripts of tape-recorded doorstep interactions. | Business | Sturgis, Patrick, Campanelli, Pamela |
| The tea bag experiment: more evidence on incentives in mail surveys. | Business | Hoek, Janet, Brennan, Mike, Gendall, Philip |
| Using computer software for the analysis of qualitative market research data. | Business | Maclaran, Pauline, Catterall, Miriam |
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