Journal of the Market Research Society 1999 |
Title | Subject | Authors |
A case of response rate success.(mail survey response rate) | Business | Turley, Sophie K. |
Brands - dead or alive?(Qualitative Research for the 21st Century)(the changing conceptions of brands) | Business | Hanby, Terry |
Examining motivations to refuse in industrial mail surveys. | Business | Moncrief, William C., Baldauf, Artur, Reisinger, Heribert |
From understanding consumer behaviour to testing category strategies. | Business | Johnson, Maureen |
Integration of consumer and management in NPD.(Qualitative Research for the 21st Century)(quality improvement and innovation) | Business | Burton, Andrew, Patterson, Simon |
Mining the international consumer.(Qualitative Research for the 21st Century)(qualitative research for international businesses) | Business | Pawle, John |
Navigating the righteous course: a quality issue.(marketing research) | Business | Nancarrow, Clive, Pallister, John, Brace, Ian |
People power in politics.(Qualitative Research for the 21st Century)(public involvement in the decision-making process) | Business | Mattinson, Deborah |
Projecting the future.(Qualitative Research for the 21st Century)(the Millennium's impact on consumer attitudes) | Business | Cooper, Peter, Shore, Gene |
The Eurowinter project: the use of market/social research methods in an international scientific study. | Business | McDonald, Colin |
The power of ethnography.(Qualitative Research for the 21st Century) | Business | Mariampolski, Hy |
The representation of older people in advertisements. | Business | Carrigan, Marylyn, Szmigin, Isabelle |
The use of secondary information published by the PRC Government.(People's Republic of China) | Business | Luk, Sherriff T.K. |
Transnational consumer cultures and social milieus.(Qualitative Research for the 21st Century) | Business | Ueltzhoffer, Jorg, Ascheberg, Carsten |
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