| Marketing & Research Today (Netherlands) 1995 |
| Title | Subject | Authors |
|---|
| Andrex comes out of the closet: a case history. | Business, international | Bond, Julian, Yentis, Adrienne |
| An experimental enquiry into sponsoring: what effects can be measured? | Business, international | Hansen, Flemming, Scotwin, Lene |
| Company market research departments - expansion, contraction, privatisation. | Business, international | Holmes, Margaret, Reid, Jane |
| Consumer direct mail - just how effective is it? | Business, international | Francis, Nick, Bell, Fiona |
| Consumers' evaluations of products labeled 'Made in Europe.' | Business, international | Haubl, Gerald, Schweiger, Gunter, Friederes, Geroen |
| Contributions of French semiotics to marketing research knowledge. | Business, international | Hetzel, Patrick, Marion, Gilles |
| Contributions of French semiotics to marketing research knowledge. (first of two articles on French applied marketing semiotics) | Business, international | Hetzel, Patrick, Marion, Gilles |
| Diary vs recall: Mediametrie's complementary approach for measuring radio audience. | Business, international | St. Roman, Arnaud De, Le Moal, Odile, Saal, Rene |
| From the 'triad' to a 'quadriga': a systematic qualitative marketing research programme for the Far East. | Business, international | Esser, Wolfgang |
| How car advertising works. | Business, international | Brule, Michel, Saporta, Gilbert |
| It has come a long way, but how much progress have we made? (history of the recording and passing-on of information) | Business, international | Czaia, Uwe |
| Life and culture of America and the Iberian Peninsula through the Iberian American Barometer. | Business, international | Del Franco, Analia, Paesani, Eugenia, Fanjul, Juan Carlos, Lemoine, Carlos, Cordova, Polibio, Mendez, Gustavo |
| Maximising audience share with research. (research boosts success of radio stations) | Business, international | Rogerson, David |
| Panel research contributions to product portfolio management - a case study. (Colgate Palmolive, India) | Business, international | Nathan, S.V., Garg, Raka |
| Panels for parcels - problems, developments, and solutions. (research into use of panels for industrial products) | Business, international | Watton, Carole, Macfarlane, Phyllis |
| Predicting probability of new product success with structured executive judgement. | Business, international | Ramachander, S. |
| Radio research in Germany - outlook for 1995 and 1996 testing current radio measurement concepts. | Business, international | Muller, Dieter K. |
| Recent developments in the measurement of advertising effectiveness: the third generation. | Business, international | Hansen, Flemming |
| Recognition reconsidered. (views on researchers' attitudes to assessing the 'noting' of print advertisements) | Business, international | Schaefer, Wolfgang |
| Reports on the death of brands have been greatly exaggerated. (paper presented at ESOMAR seminar on Building Successful Brands, Prague, Oct 1994) | Business, international | Feldwick, Paul, Bonnal, Francoise |
| Researching the consumer. (methodology for locating the 'psychographic consumer') | Business, international | Shunglu, Sanjaya, Sarkar, Mrinal |
| Segmenting organisations for institutional products and services: a framework. | Business, international | Chowdhury, Anuradha Roy |
| Stealing brand equity: measuring perceptual confusion between national brands and 'copycat' own-label products. | Business, international | Kapferer, Jean-Noel |
| The 'Heavyweights' - forecasting the obesity market in Europe for a new compound. (best paper presented at the EphMRA/ESOMAR Conference on Pharmaceutical Marketing Research, Jun 1995) | Business, international | Lawson, William V. |
| The impact of new EU rules on data protection. | Business, international | Platten, Nick |
| The market performance of pharmaceutical brands. | Business, international | Ehrenberg, Andrew, Stern, Philip |
| The mind's eye - can television advertising be visually transferred by the medium of radio? | Business, international | Prance, Sharon |
| The terrorist bombing of the World Trade Center: research in a crisis environment with multiple constituents. | Business, international | Cohen, Michael, Marcus, Carol |
| 'Through the looking glass' - primary research in multi-country forecasting. (Janssen Pharmaceutica undertakes case study with patients and physicians) | Business, international | Bowditch, Allan, Fitall, Simon, De Wilde, Raf |
| Triads and tetrads: the visual display of consumer behaviour data. | Business, international | Wong, Veronica, Stray, Stephanie J. |
| Updating the socioeconomic index 1991-1994. (work of the Market Research Commission of the Argentine Marketing Association) | Business, international | |
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