Calling the future; Datamonitor expects slowing growth for financial services call centers

Article Abstract:

Datamonitor is forecasting a 41% increase in the number of financial services call centers, from 6,750 in 1996 to 9,500 in 2002, with the bulk of that growth forecast for the period before 2000. The number of financial services call center agents is expected to increase from 200,000 in 1996 to 300,000 in 2002, with the percentage of investment and insurance agents expected to grow, while the percentage of banking agents is expected to decrease.

Financial Services, Finance and Insurance, Telemarketing Services, Telemarketing Bureaus, Financial services industry, Forecasts and trends, Marketing, Datamonitor

---

The fraud squad: the Telemarketing Association arms consumers for the war on phone scams

Article Abstract:

Consumer Guidelines: Using the Telephone Wisely, a new booklet from the American Telemarketing Assn, offers tips on how to questionable telephone sales pitches. The booklet recommends, for example, that consumers request details about the selling organization, the product, price, and the offer's terms. The booklet also offers information on the National Fraud Information Center's hotline.

Business Associations, Trade Associations, Telephone Call Centers, Telephone Marketing Services, Prevention, Information services, Fraud, American Telemarketing Association

---

Primo premiums: the Motivation Show spotlights some innovative (and downright weird) ad specialties

Article Abstract:

The 1997 Motivational Show exhibited several unusual promotional products. Tudor Graphics offered mouse pads with injection-molded lenses and moving graphics. LightVision Confections offered lollipops with holographic logos. PromoSeeds Ltd. offered CD cases with logo-imprinted seed packets, which would grow sprouts in the shape of a CD-ROM

Advertising agencies, Other Services Related to Advertising, Promotional Gift Services, Product information, Premiums (Retail), Promotional products

Similar abstracts:

• Abstracts: Calling the shots: Versatility designs call center software to help sales agents make a winning offer. Automation nation: Concentra finds that sales force automation may play a larger role with industrial products
• Abstracts: Top of the POPs: an annual survey shows retailers assuming more power in point-of-purchase display decisions. New media marketeers: a DMA study shows that plenty of direct marketers are already online, on disk, and interactive
• Abstracts: Leads on the line: using inbound/outbound telemarketing to manage the leads-to-prospects-to-customers cycle. Dialing for dollars: an outbound telemarketing program can be a powerful addition to your integrated marketing strategy
• Abstracts: The $15,000 rug: in their new book, the authors make a case for going outside your organization to meet customer needs
• Abstracts: Press one to opine: interactive voice response is gaining acceptance as a data-collection tool, but it should be approached with caution

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.