Classifying the Web: classified advertising gains a foothold on the Internet
Article Abstract:
Classified advertising is apparently gaining a foothold on the Internet. AdOne Classified Network's Web site hosts classifieds from more than 300 magazines and newspapers, according to the company's Dan Manco. The site generates 100,000 hits per month, on average, but that number is nearly doubling each month, Manco believes. The Newspaper Assn of America's Jim Conaghan does not think that online classifieds will put newspaper classified sections out of business.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
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Net nets: WiseWire and Accipter use neural networks to deliver user profiles to Web advertisers
Article Abstract:
WiseWire Corp and Accipter Inc have launched WiseWire.com, a Web site that provides user profiles that are based on a neural network analysis of user interests based on the Internet sites visited by the users themselves. The system, also known as an intelligent agent, only collects a name and a zip code from a user, then builds its profile from information collected while the user travels to Web sites.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
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Ticket to ride: Freeride is betting that Web surfers will look at commercial sites if the price is right
Article Abstract:
Freeride hopes it has found a way to get more World Wide Web users to look at more advertisements. The New York, NY-based company, whose sponsors include Nabisco, Duracel and Kodak, gives its members online "wallets" in which they can accrue points as they visit sponsors' Web sites, view ads, and respond to surveys. The points can be redeemed for free online time.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
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